Brand Personas

Brand Personas


What you get.

Brand personas are profiles of your ideal customer and are helpful tools that help you communicate your brand clearly and effectively.

Over an hour workshop, we’ll work to identify your business’s values and how your offering sits in the market. After we work our magic you’ll receive a package of two brand personas (read: profiles of your dream customers). These will include…

  • Demographics (age, gender, location, interests)
  • Psychographics (fears, desires, values)
  • And their goals and frustrations (where you make their life easier)

Perfect for those who... 

  • want to do their own copywriting, but aren’t sure where to start
  • don’t know who their audience is on a deeper level
  • aren’t sure of their brand’s tone
  • want to be able to picture who they're talking to
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